06 May Increasing PTA Membership
The Challenge: During the 2012-2013 school year the Utah PTA membership numbers dropped from 103,584 during the previous year to 26,376, a 75% drop. While the numbers did recover during the 2014-2015 school year, they are again in decline. Membership during 2016-2017 was down again- 25% from the 2016-2017 school year. This poses a significant threat to the power of Utah PTA to advocate for our children during the legislative session and throughout the year. As PTA numbers drop, so does the ability for PTA to create impact for our youth.
The Solution: My Discovery Destination! can help increase membership numbers through education and by adding value to the PTA membership:
- Through the community facebook pages, where virtually every family is linked in, we have the opportunity to promote PTA and educate families about the importance of PTA and why their membership in PTA makes a difference for their kids.
- My Discovery Destination! will hold community events in every community actively engaged with My Discovery Destination!. These events encourage membership by providing free entrance to the PTA Play Zone for all PTA members. Non-PTA members pay $3-5 per child. This means that it is in the families best interest to join PTA. These events also provide an opportunity for education about PTA to take place.